Both in my blogging life and my work life, I get one question from clients and readers alike: where to I start if I’m really not that into social media? And like everything else, it really varies depending on who your audience is and what your end goals are. Since I have a lot of readers out there that ave personal blogs, and very specifically mom blogs for a lot of you, I thought we could focus our efforts there. This is actually a really good post for anyone who is looking to promote a lifestyle blog to a female audience between the ages of about 20 to 50. If you really want to drill down to details. Regardless…where should you start?
1. Get on Pinterest. And learn to love it. Did that catch you off guard? I thought it might have. Pinterest is surprisingly the top social medium to generate good traffic from in this demographic. It’s certainly not a stand alone piece, but it’s the first piece of the puzzle if you’re looking to get started on social media. The other nice thing about Pinterest for the social media newbie is that it isn’t super interactive. You can follow people and boards and get people to follow you back without too much direct interaction. You just have to get used to pinning things you like and creating boards that relate to the content you post about. OH – and most importantly, make sure you include a photo on every blog post. And then pin it.
2. Start using Twitter. I get it – Twitter is overwhelming. At least, it seems overwhelming at first. But it’s a great way to connect with your readership, find new fans and learn about other bloggers that like the same topics you do (meaning you can make friends and perfect your craft at the same time). Want to know more about sharing on Twitter? Read about it here.
3. LinkedIn is more important than you think. When it comes to professional networking, LinkedIn is the place to be. You should already be listed on LinkedIn no matter what. And if you’re not, get busy building out a profile, learning how to connect with people and start sharing your content as status updates. LinkedIn is NOT the place to post random status updates like you would on Facebook. It IS the place to share information and links to valuable content. Once you’re comfortable, start looking for groups. There are tons of blogging groups you can join for important tips and trade secrets, as well as continuing to build your audience.
4. Facebook and Instagram are on the same level. If you’re super into social media stats, you know the numbers on Facebook are declining. I still use it as a way of connecting with people I actually know, but I don’t put a whole lot of time into curating a NEW audience for my stuff. Instagram is a hot piece of social media you can use from your phone that lots of former Facebookers are jumping to. The only problem is that it’s not really a web-based application, meaning it’s harder to share links. So it’s more of a way to build and connect with your audience over time than share every single post you write.
So: ready for the next step? Read all about how social media is important for improving your SEO (Your Google-ability) in this awesome video with myself and Rachel Gold, co-SEO geeks.
Have questions? Post them in the comments section below!